The event is a response to National Tourism Year 2019, and also marks the 44th anniversary of the province's liberation day (April 1).
The week will feature a cross-country tournament on Đá Bia Mountain; a local tourism, cuisine and specialty fair; a kite-flying festival, a street music festival, a bài chòi singing festival, and a local culinary culture festival. Most of them will take place in Tuy Hòa City and Đông Hòa District.
There will be 100 stalls from 10 cities and provinces introducing local cuisine and tourism products.