Online friday 2016 kicks off

According to the Vietnam e-Commerce and Information Technology Agency, under the Ministry of Industry and Trade, over 3,530 businesses are participating in the event putting on sale 364,000 products.

In addition to those figures, there are nearly 19,000 promotions with the highest discounts amounting up  to 50%. The total revenue of Online Friday 2016 is expected to hit 1 trillion Vietnamese dong (or nearly 45 million U.S. dollars), doubling the figure of 2015 and six times that of the first launch in 2014. Online Friday's website is forecast to garner five million clicks, compared to 2.56 million clicks in 2015.