On August 2, Vietnam Television's Department of Thematic Programs and Science-Education officially launched the live program Good Harvest - Good Deal on VTV2. Each 45-minute episode, aims to connect producers, cooperatives, businesses, and experts to explore solutions for the consumption of agricultural products amid ongoing digital transformation.
As well as discussions on markets and production, the program also provides farmers with a platform to share their challenges directly, explore new solutions, and develop e-commerce skills.
Farmers experience livestream selling firsthand
One of the program’s highlights is the “Market 4.0” segment, where farmers and cooperative representatives introduce local agricultural products directly to consumers through digital platforms. As well as showcasing their products, participants receive guidance from experts on creating livestream content, communicating the distinctive qualities of their produce, interacting with viewers, and handling situations that may arise during online sales.
Farmers try their hand at selling products via livestream.
Through hands-on studio practice, the program aims to help producers gradually adopt new sales methods, expand market access, and take a more proactive role in promoting their products.
First episode explores the digital transformation of Cao Lanh mango business
The debut episode of Good Harvest - Good Deal focuses on Cao Lanh mangoes (Dong Thap), featuring Nguyen Minh Tien, Director of the Agricultural Trade Promotion Center; Nguyen Thi Diem Hang, Vice Chairwoman of the Vietnam Agricultural Business Council; and People’s Artist Lan Huong.
Drawing on the experience of My Xuyen Cooperative, Nguyen Minh Tien praised local efforts to establish large-scale growing areas, standardize production processes, and introduce identification codes for individual products. According to him, digital transformation goes beyond simply adopting technology. It also requires a fundamental shift in mindset, from agricultural production to an agricultural economy.
“Modern farmers are not just selling fruit. They also need to sell the story behind their products, along with transparency and trust,” said Nguyen Minh Tien.
From a business perspective, . Nguyen Thi Diem Hang emphasized the importance of quality standards. However, to gain deeper access to the market, agricultural products must also ensure a stable supply, consistent quality, and traceability.
Cao Lanh mangoes are showcased in the studio.
Hang believed that digital technology and electronic production logs can help make the entire production process more transparent while enabling cooperatives to connect more proactively with businesses and markets.
Connecting the agricultural value chain
Through direct discussions among producers and business experts, Good Harvest - Good Deal aims to build a multi-stakeholder forum connecting different parts of the agricultural value chain.
Alongside highlighting the practical challenges facing the sector, the program seeks to promote effective production models, accelerate the adoption of digital technologies, and encourage the more transparent and professional consumption of agricultural products.
VTV Times readers can watch Good Harvest - Good Deal live at 9:00 A.M. every Sunday on VTV2.
