The new brand design draws inspiration from elements that are recognizable all Vietnamese people, including the Lac bird and the symbolic yellow star, blending modern tones of silver with traditional red and leaving the New Bia Viet with a touch of contemporary and dynamic identity.
The new product is also presented in a green bottle, imparting a refreshing feeling to the beer, and exuding a more premium look to the offering. Brewed from the high quality hops, the new Bia Viet comes with a rich aroma, a bold taste, and a smooth aftertaste, which is expected to delight Vietnamese drinkers across the country.
The new Bia Viet is launched with quite a unique communication campaign, in which the brand seeks and collects feedbacks for the beer from consumers and turns them into a video advertisement. For 17 weeks, consumers from across Vietnam are being invited to share their opinions about the new Bia Viet. The campaign was kickstarted on 13 August 2023 and has gathered 3,000 ideas to date.
