The event was jointly held by the Business Association of High-Quality Vietnamese Products, the Business Studies and Assistance Centre (BSA), and the Green Startup programme.
This market features approximately 1,000 types of OCOP products rated from 3 to 5 stars, as well as typical rural products that meet criteria for being green, clean, fresh, and safe, with traceable origin from 49 provinces and cities across the country.
The organisers also invited famous chefs to instruct customers in the preparation of delicious traditional Tet dishes from different localities.
According to Vu Kim Anh, Deputy Director of BSA, the event aims to provide opportunities for businesses, buyers, and organisations to update market trends, and new marketing approaches.
The event will run until January 26 at No. 135A Pasteur Street, Vo Thi Sau Ward, District 3, Ho Chi Minh City.
