MM Mega Market launches a new modern business model

According to the report by the Ministry of Industry and Trade on January 2022, the total retail sales of goods and services is expected to increase by 9-9.5% over the period of 2021-2025, contributing more than 50% to national GDP. Economic experts believe that Vietnam remains as a potential retail market in the long term, which can be described as a country with large middle-class populations and rapid urbanization. After two years of the Covid-19 pandemic, there have been significant changes in consumers’ behavior. Mini-marts and convenience stores, in which quality products at reasonable prices and attractive promotions are favorable, become appealing shopping destinations for customers.

Recognizing changes in shopping behaviors, MM Mega Market has publicly launched its new business model – Gia Tot in March 2022. This is a cooperation model between MM Mega Market and individual partners who desire to run convenience stores, minimarts or together with traditional shop owners to build new modern stores or transform a traditional grocery into a modern retail trader. Its ultimate goal is to make the traditional retail model be modern in appearance and management system.

Gia Tot offers a holistic approach for shop owners to optimize business performance and provide Gia Tot customers with better shopping experience, high-quality products at the most competitive prices in professional look.

Mr. Bruno Jousselin – Managing Director of MM Mega Market Vietnam shared: “According to the annual report by Nielsen in 2020, Vietnam had around 1,4 million grocery stores and 9,000 traditional markets with the total sales of 10 billion USD/year, constituting 75% of retail market share. With Gia Tot, thousands of enterprises, manufacturers will do business better, millions of groceries operate more efficiently, offering to consumers authentic, high-quality products at competitive prices. I firmly believe with well-prepared strategies and aggressive plans, Gia Tot will soon increase its coverage nationwide in the context of evolving tougher competition in retail market. By this way, MM expects to make a significant contribution to the sustainable economic growth in Vietnam”.

Gia Tot is currently present in big cities and provinces in Vietnam with more than 250 Gia Tot partners including Ho Chi Minh City, Hanoi, Da Nang, Binh Duong, Bien Hoa, Quy Nhon, Buon Ma Thuot, Rach Gia, etc. MM Mega Market expects to reach the target of 10,000 stores by 2026.

For enterprises who want to set up new business or to learn more about Gia Tot, please contact 1800 799998 to get timely support from Gia Tot team.