Doan Tan Buu, vice chairman of Dong Thap province’s administration, said the week-long event is being held with the aim of honouring the province’s various flower growers whilst helping tourists to learn more about the culture of the locality.
It is hoped that through the event the administration will be able to expand co-operation alongside travel agencies in order to increase the number of tours, thereby attracting increasing numbers of domestic arrivals, he noted.
The event is scheduled to last through to January 27, with a wide range of activities taking place, including displays of flowers and ornamental plants, a flower boat competition, a Miss Ao Dai (traditional long dress) beauty contest, along with a street art festival.
A conference will be held to boost tourism co-operation between Ho Chi Minh City and 13 localities throughout the Mekong River Delta.