Made-in-Vietnam FMCG popular
VTV.vn - Vietnamese fast-moving consumer goods, FMCGs, are experiencing impressive growth in recent years, according to Neilson's new study on the top 100 fast-moving consumer goods companies in the Asia-Pacific region.
While multinationals showed only 2% growth last year, domestic firms in Vietnam achieved a positive growth rate of 7%. Vietnamese firms also account for 42% of total FMCG sales.
According to Nielsen, domestically-produced products popular with Vietnamese consumers include dairy products, confectionery, tea, coffee, frozen seafood and instant noodles.
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