It will officially operate under the new name once approval is secured from the proper authorities. Vietnam Airlines will hold 98 percent of Jetstar Pacific and replace Quantas' current booking system with the one of Vietnam Airlines to synchronize its flight management data and booking processes along with other functions.
Additionally, Vietnam Airlines will also consider restructuring Jetstar Pacific's current flight schedules. Vietnam Airlines and Qantas will continue to review the low-cost carrier’s structure and future shareholding arrangements.
Trinh Hong Quang, Deputy CEO and Chairman of Vietnam Airlines, said that low-cost carriers will play a specific function in the recovery process of both the local aviation industry and the national economy.
Indeed, through the synchronisation of the sale and flight network, Pacific Airlines and Vietnam Airlines will be able to enhance operational efficiency along with competitiveness in both the traditional and low-cost aviation segment in order to bounce back in the post-pandemic period.
Quang expressed his hope that the dual branding strategy will allow both companies to expand their scale whilst fulfilling long-term development goals and contributing to consolidating the leading position that Vietnam Airlines enjoys in the local aviation market.
Gareth Evans, senior leader of Qantas Group and CEO of Jetstar Group, emphasised the need to optimise the advantages of Vietnam Airlines and its potential within the domestic market as the synchronisation of the booking system is set to help Pacific Airlines reduce costs and create a solid foundation in which the airline can rebound following the removal of international travel restrictions.
