Innovation in TV Movies on VTV – A Strategy to Reach More Viewers

by Khánh Huyền19 February 2025 Last updated at 10:35 AM

VTV.vn - The new time slots on VTV are expected to help television dramas reach a wider audience and establish the habit of watching films at fixed times.

 In addition to  innovating in content and storytelling styles, but in recent times, Vietnam Television (VTV) has  recently explored and restructure  its broadcasting schedule to best meet audience demand. From now on, viewers can watch dramas every night  from 8:00 PM to 8:45 PM on VTV3 and from 9:00 PM to 9:30 PM on VTV1. Two carefully selected dramas, featuring distinct storytelling styles and themes, will debut in these new time slots, promising diverse experiences for television audiences.  

With meticulous investment in scriptwriting, filming locations, and casting  for each role,  the dramas in these new time slots reflect the production team's determination to captivate viewers.  

"The 8:00 PM slot is highly  attractive and appeals to a wide audience. This is a great approach for the year, allowing us to reach more viewers. At the same time, it also increases our responsibility to prepare a larger and more diverse content selection with fresh perspectives", said Meritorious Artist Le Manh, Acting Director of the Vietnam Television Film Center. The new time slots are expected to expand viewership and help audiences develop a habit of watching dramas at fixed times.  

In recent years, Vietnamese televisionmovies have made an impressive leap forward. The prime-time slots for Vietnamese dramas on television channels consistently attract high viewership on social media. In online fan communities, audiences eagerly anticipate new episodes and engage in lively discussions. Dramas have become an essential part of viewers' daily entertainment, and audiences have become the focal point in the creative process of television storytelling.  

Each year, Vietnam Television produces over 500 episodes, the equivalent of 12 to 15 films, with some series exceeding 100 episodes. Filmmakers continuously invest in exploring new themes and innovative storytelling techniques to diversify content and enrich the audience's entertainment experience.  

Seriously and professionally produced movies have made television one of the top entertainment choices for viewers every night. Audience interest and appreciation are the greatest rewards for filmmakers. However, opportunities always come with challenges,  forcing producers to constantly seek out and explore new topics to keep content fresh. The support and enthusiasm of audiences for television dramas and VTV programs in generalserve as a significant motivation for production teams.

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