The four-day fair features more than 100 booths and display areas, with products on sale being discounted by up to 100%.
Visitors to the event can sample goods by certificated products and take part in various gameshows and lucky draw activities.
The fair is among activities, held within the framework of the Concentrated Promotion Programme 2024, organised in May, July and November this year.
The first promotion programme took place from May 22-26 at Royal City, and the third one is set for November 22-24, at Tran Nhan Tong Walking Street.
The Concentrated Promotion Programme aims to create favourable conditions for businesses to organise activities to stimulate demand, sell products, reduce inventories, and serve the shopping needs of the people of the capital, thus promoting production, and boosting the city’s economic growth, especially in trade and services.
