The CEO panel will include chief executive officers from 240 golf operators from 36 countries along with an estimated 650 representatives of travel agencies, airlines, government agencies and other tourism related organizations.
The program will allow these leaders to share their organizations' specific insights on key industry challenges, including water use, player development, tourism promotion and delivering profitability.
It will also give the golf industry the opportunity to showcase how allied organizations are working together to strengthen advocacy efforts with governmental policy makers and communicate with golfers of all ages.
Hundreds of exhibitors are expected, with most coming from the four segments of equipment, turf applications, golf carts and accessories. The show also features marquee events with entertainment, networking and recognition of award winners and industry leaders
