Ethnic and folk culture helps bring success to pop musicians

Many of their music videos have gained millions of views which proves just how popular folk instruments have become in the world of pop music. The creative combination of traditional instruments and modern music production techniques is a unique way to introduce traditional culture to the younger generations.

Creativity based on cultural values is the way young artists are preserving traditional culture. Their innovation is one of the key factors in breathing new life into folk music and making folk music popular in the age of modern pop music.