CEO of TCP group visits Vietnam and reaffirms long-term commitment to the market

Reflecting the group’s purpose and its global business strategy in the Vietnam context, the CEO reaffirmed the firm's commitment to the local market and shared initiatives to drive the organization toward sustainable business growth while creating positive impacts on society and the environment.

With 5 factories in Asia, TCP Group employs 5,100 people across Thailand and other countries. Selling 3.3 billion product units in 2022, TCP group’s products are exported to 14 countries and through the collaboration with our Austrian partner, Red Bull GmbH, the Red Bull brand is marketed and distributed over 170 countries around the globe.

However, “TCP Group is more than just a global Thai enterprise; we are a company driven by a passion to make a positive impact on the world”, said Mr. Saravoot Yoovidhya, CEO of TCP Group.

Positioning itself as a leading Thai enterprise on the global stage, TCP announced its corporate purpose in 2022, “Energizing a Better World for All", driven by three key strategies, “Fulfilling - Growing - Caring”.

In Việt Nam, TCP Group has increased its production capacity and expanded its office in HCM City. The firm will also increase the efficiency in the organisation with digital transformation by applying various types of technology, including data management and analysis, smart manufacturing, and data management from various omni-channel layers, as well as developing personnel to grow with technology and promoting work-life integration, more seamlessly connecting work and personal life.

“Compared to only 12% in 2021, TCP’s awareness rate is so far 43% in 2023 according to the report from an independent market research unit, meaning more and more people are interested in our programs in Vietnam”, said Mr. Saravoot Yoovidhya.

In terms of ‘Carbon Neutrality’ and ‘Circular Economy’, TCP Group has set a goal to achieve carbon neutrality from all operations in Thailand and abroad by 2050, reduce greenhouse gas emissions by 38 per cent, and develop 100 per cent recyclable packaging by 2024.