Ensuring food safety and quality is the priority of every producer, as well as the concern of consumers. Stamp codes on products have been an effective solution to provide these necessary details to customers. Cao Phong orange is among one of the 1st products in Vietnam to apply this geographical indication recognition method.
These Quick Response Code (QR Code) stamps are stuck on oranges grown in Cao Phong District, Hoa Binh Province. They contain details of the growing process such as fertilising, harvesting time or applied quality standards. Customers can assess the information by simply scanning QR code with their smart phones.
Origin tracking is a must for all food products, especially ones that belong to the value chain. The digital agriculture cooperative launched origin tracking QR codes. We also bought a QR code printing machine to be used right on the farm. The size of the code note is suitable for sticking on Cao Phong oranges.
Cao Phong oranges are highly favoured thanks to their good quality and pleasant yellow colour. However, customers can sometimes mistake Cao Phong oranges with low quality oranges, causing damage to the brand of genuine producers. The problem is solved with QR code.
Oranges grown in Cao Phong District, Hoa Binh Province can now be more widely known thanks to these new stamp codes. Vietnamese producers are now realising the importance of geographical indication, in developing their products.