Through promotion events, coffee-growing regions in Vietnam have shown their potential to produce speciality coffee. Of them, the Central Highlands province of Dak Lak has demonstrated its advantages in developing coffee, both in terms of quantity and quality.
The event aims to promote the Buon Ma Thuot coffee brand and develop Vietnam’s speciality coffee, towards gradually turning Buon Ma Thuot into a global coffee centre.
It is expected to provide a chance for managers, scientists and businesses, farmers and coffee lovers, to visit, enjoy, meet and exchange, about the expansion of the market, contributing to improving Vietnamese coffee’s position.