According to Deputy Director of the Hanoi Promotion Agency Bui Duy Quang, the programme is designed to help enterprises promote their brands, while consumers will have the opportunity to buy goods and services at attractive prices.
The opening of the Hanoi Promotion Month also launched the Hanoi Shopping Festival, which is taking place from October 27-29 with 70 sales booths offering discounts from 20-50% on thousands of consumer goods.
The most anticipated event of the Hanoi Promotion Month is scheduled to take place on November 11-12 with the participation of 50 golden sites, which are supermarkets and shopping centres.
They will offer discounts of up to 70% on many goods such as TVs, fridges, microwave ovens and other consumer goods.
At the end of the Hanoi Promotion Month will be an online shopping festival intended to advance cashless payment with the participation of e-commerce platforms offering big price cuts for online customers.
