VTV Ratings is a system designed to measure the number of viewers watching VTV content on traditional and digital television platforms. Data is collected from various sources, including traditional broadcast systems, smart TVs, OTT platforms, and Internet-connected devices. As a result, VTV Ratings accurately reflect the audience's television viewing habits.
In the past, the most common measurement method was based on the Panel model, which involved randomly selecting a group of households and equipping them with people meters. These devices collected data on TV viewing behavior from the sample group, which was then used to estimate nationwide viewership figures. However, this approach had limitations. The data was updated slowly and often failed to reflect audience behavior in real time.
To overcome these limitations, VTV Ratings uses Big Data to collect real-time signals from a wide range of devices, including smart TVs, OTT platforms, digital TV systems, and end-user transmission signals. AI (Artificial Intelligence) and advanced analytics are used to process this data and ensure precision and depth.
How is Big Data different from people meters?
Sample size: People Meters rely on a limited representative sample, , whereas Big Data gathers input from millions of devices, providing a full-spectrum view of all audiences.
Real-time capability: People meter systems have delayed reporting due to manual processing, whereas Big Data delivers instantaneous, real-time updates.
Objectivity: Data from people meters can be affected by viewer self-reporting or human error. In contrast, Big Data is collected automatically, reducing subjective inaccuracies.
Big Data involves processing data collected from millions of devices through multiple stages:
Data cleansing: Removing duplicates and erroneous records.
Data synchronization: Aligning inputs from various sources to ensure consistency.
AI-powered analysis: Applying algorithms to interpret viewer behavior and engagement levels.
Real-time reporting: Providing stakeholders with instant access to insights on an online dashboard.
What are the advantages of VTV Ratings?
Transparent, accurate, and up-to-date data, reflecting real audience behavior.
Content optimization: It helps content producers fine-tune programming and select optimal broadcasting time slots.
Effective advertising: It enables advertisers to precisely target their desired audience segments, thus improving communication efficiency.
VTV Ratings adheres to strict data security protocols, complying with Vietnam’s regulations on information safety, cybersecurity, and personal data protection. All data is tightly controlled and is accessible online via the platform at ratings.vtv.vn.
VTV Ratings represents a significant leap forward in audience measurement, reaffirming Vietnam Television’s pioneering role in technological innovation and data usage within the country’s media industry. This transparent, modern index provides VTV and its partners with an accurate, holistic view of viewership.
