Head of the Party Central Committee's Commission for Mass Mobilisation Truong Thi Mai, and Deputy Prime Minister Vuong Dinh Hue attended the event. 96 enterprises at the event received awards for the top 10 Vietnamese brands, the top 10 services for Vietnamese brands and 76 notable Vietnamese brands. Thanks to their efforts, 92% of Vietnamese customers are aware of the "Vietnamese people prioritise Vietnamese goods" campaign, and over 65% customers said that they prefer Vietnamese goods.