Activities of the “For a green national environment” programme were announced at a press conference on April 15, aiming to raise public awareness of the importance of marine environment protection in tourism development.
Themed “Tourism development aligned with marine environment protection”, the programme is being implemented across Vietnam’s coastal localities from April 8 to December 26. Miss Vietnam 2014 Nguyen Cao Ky Duyen will serve as the Ambassador of the programme.
The activities include movements encouraging people to work together to keep coastal areas clean by collecting garbage along beaches, communication campaigns to raise public awareness and a gala night on tourism and marine environment.
Over the past years, tourism in coastal localities has significantly contributed to Vietnam’s economic development, accounting for over 60 percent of the country’s tourism revenue.
Earnings from tourism in these localities have posted an annual growth rate of 24 percent in the past 15 years.
However, weak waste treatment systems are causing environmental pollution at several beaches in Vietnam, requiring drastic measures to deal with the increasingly concerning situation.
