Unveiled by the Hue People's Committee on October 31, Hue TRIPO suggests personalised itineraries based on travellers' interests and budgets.
The app also estimates costs, provides automated audio guides, assists with ticket bookings and offers virtual tours of attractions.
The city also unveiled plans for two cultural events in 2027. Hue Wonderverse Music Fest will combine international music with heritage experiences, while The Hue Creators will be a creative reality television programme.
Both events are expected to introduce new ways for visitors to engage with the city's culture and heritage, while broadening Hue's appeal to domestic and international tourists.