More than 750 booths, 400 international buyers, and 15,000 visitors are bringing together businesses from Vietnam's key export industries at Ho Chi Minh City Export.
Held at WTC EXPO, the fair connects Vietnamese suppliers with buyers from all around the world. Its five main product and service categories cover food and agricultural products; textiles, garments, leather and footwear; handicrafts, gifts, wood and furniture; household appliances, hardware and hand tools; and export support services. In addition to traditional business matching, this year's event also features a Women-led Export Pavilion and an Outdoor and Performance Wear Pavilion.
An international hosted buyer programme, including factory visits, seeks to help buyers assess suppliers and explore potential partnerships. The fair also seeks to broaden domestic distribution opportunities, with participation by supermarket chains and e-commerce platforms alongside livestream sales activities.
As global supply chains evolve and sustainability requirements gain importance, connecting suppliers with buyers is only one part of the challenge. Vietnamese businesses must also strengthen their capacity to meet market standards, improve product competitiveness and build long-term partnerships.
