The festival is adding to the appeal of the Dong Van Karst Plateau UNESCO Global Geopark during the year-end tourism season.
Approximately 400 hectares of buckwheat flowers have been planted in three phases across the Dong Van Karst Plateau. The staggered planting is expected to extend the flowering season from October through December.
Hoang Thi Nghiem, a resident of Dong Van Commune, Tuyen Quang Province, said: "We wear traditional Hmong clothing and come here to take photos, helping to promote the area to tourists. Every day, the local residents clean the surroundings and take care of the greenery to ensure the roads remain clean and beautiful."
Nguyen Thi Linh Chi, a visitor, said: "When I visited last year, there weren't nearly as many tourist spots as there are now. Things have changed significantly. Take this road, for instance. There has been substantial investment in infrastructure and the promotion of local culture."
Evening cultural activities are also drawing large crowds of locals and tourists alike. At the center for live-action cultural performances, visitors can explore the unique traditions of the highland ethnic communities through various folk art programs. In the ancient town of Dong Van, group dances and lively community engagement activities offer visitors an opportunity to connect closely with the local people.
Sung Manh Hung of the Dong Van Commune Public Service Centre, Tuyen Quang Province, said: "These nighttime activities have become a hallmark of Dong Van. They bring people together. During holidays, Dong Van organises additional evening events, allowing visitors to experience the culture of this region along the nation’s frontier.”
Now in its 12th edition, the Buckwheat Flower Festival has become a signature tourism event on the Dong Van Karst Plateau. By integrating natural landscapes with local cultural identity the region has enhanced its appeal, giving visitors even more reasons to return to this "land of stone" during future flowering seasons.