Vietnamese restaurant chain opens franchise abroad

by PV/VTV04 January 2018 Last updated at 15:47 PM

VTV.vn - The Wrap & Roll Restaurant chain of Vietnam is one of the few Vietnamese brands / that has reached the international market through franchising.

Recently, this company added a second franchise in Shanghai (China), and its sixth outlet outside of Vietnam.

According to the owner of Wrap & Roll, Weilamei Shanghai, the franchisee, the company has opened its second outlet after the first one was opened in July 2017.

The cost of investment for each franchise comes out to about 150,000 USD. The signing of this franchise is considered a springboard for Vietnamese brands to enter other major cities in China such as Beijing, Chengdu and Hangzhou. Earlier, Wrap & Roll also franchised 4 branches in Singapore.

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