According to Statista, the energy and sports drinks segment in Vietnam will reach $3.62 billion by 2023 and maintain an impressive annual CAGR (Compound Annual Growth Rate) of 7.97% through 2027. Changes in preferences, tastes and lifestyles are driving consumer demand for new products.
Understanding the demand, Thums Up Charged was born, featuring vitamin B3, caffeine and zinc to meet the consumer’s need for “Invigorating – Stimulating” refreshment. Thums Up Charged is now conveniently available at retail outlets in the northern Vietnam market, featuring the brand’s two delicious flavors of Kiwi and Berry in convenient can and bottle formats.
With a logo inspired by the thumbs-up symbol and the spirit of "GO FOR IT", Thums Up Charged wants to encourage Gen Z to confidently pursue their passions and live their lives to the fullest.
To celebrate its launching, Thums Up Charged will organize a series of innovative activities for the dynamic, vibrant, and ambitious young generation of Vietnam.
