Enhancing traditional products to reach more customers

by Trong Nhan17 April 2018 Last updated at 11:42 AM

VTV.vn - Improving and upgrading products in order to meet the market's demand is essential for traditional products to survive.

Recognising this, a number of enterprises and craft-producing households have been updating their business models, investing more into design research and improving the quality of their products.

Due to the research capacity of craft villages being weak, a national strategy for innovation is needed in order to improve output and preserve traditional products.

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