Through the 5-episode journey, 7 teams of dynamic content creators and celebrities will participate in multiple challenges from the show as they travel through the most iconic destinations in Vietnam while creating once-in-a-lifetime experiences with each other.
The show will take place in 4 locations in Vietnam, including the historic capital of Hanoi, the world’s natural wonder Ha Long Bay, the bustling Ho Chi Minh City, and the beautiful island of Phu Quoc.
In addition, contestants of the show will create Reels (short videos to upload on Facebook & Instagram) to showcase their own personalities, all the while promoting Vietnamese culture, tourism, and cuisine to hundreds of millions of followers on popular social media platforms.
14 Asian content creators to explore Vietnam’s culture and cuisine through reality show Let’s Feast
Mr. Khoi Le, Country Director of Meta in Vietnam, shared: "Cuisine and tourism have always been among the most produced and consumed content on our Facebook and Instagram platforms. Let's Feast Vietnam is a special opportunity for content creators to collaborate, produce content, and explore unique experiences in Vietnam, thereby promoting Vietnamese culture to international audiences in a new and effective way. Following "Proud of Vietnam" and many other initiatives under the "Facebook for Vietnam - #FB4VN" campaign in 2020, this is Meta's continued efforts to contribute to promoting the development of the post-pandemic digital economy, especially in the tourism industry, and building the national brand of "Vietnam - a safe destination".
The program will obtain a new format where each episode, contestants will engage in several challenges related to tourism, landscapes, cooking, and eating to create video content. Creative videos of the contestants will be evaluated by members of the other teams based on their performance in each challenge.
The dynamic Green team consists of Miss Universe 2021 Thao Nhi Le and food blogger Vu Dino, both from Vietnam.
The Red team is a harmonious combination of two attractive men, Model Hwang Joowon from South Korea and Singer and Actor Rocker Nguyen from Vietnam.
Miss Charm Indonesia 2023 Olivia Tan and South Korean Lifestyle Creator Seo Yeon Kim are two beautiful members of the Orange team.
The talented Blue team is a pair of famous Chefs, both of whom have reached the top 3 of the MasterChef Indonesia - Machel Wie and Arsyan Dwianto.
The explosive, personality-packed Pink team consists of Anisha Thai - an energetic dancer of Vietnamese origin, and her best friend J Lou - a promising pair of contestants from Hong Kong (China).
The Purple team includes funny and humorous Food Creators from the Philippines - Aaron Macacua and Jaime Marino. The last team, Yellow, is sure to bring lots of surprises and laughter with 2 members from Taiwan (China) - Comedian Brandon and energetic Creator Joliechi.
