Launched by the Ministry of Industry and Trade, the event has drawn over 200 companies, and is aimed at further promoting the Buy Vietnamese Goods campaign.
The campaign has set an impressive target for a 90% recognition rate among Vietnamese consumers and enterprises in 2015, while the distribution of Vietnamese goods to remote areas will be increased to 70%.
As of 2020, the campaign intends for all provinces and cities throughout Vietnam to be equipped with services that connect the supply chain of Vietnamese goods. The event will last until October 4th in Hanoi, Da Nang, and Ho Chi Minh City.