Domestic steel firms work to protect brands

Cheap and fake imported steel is rampant across the country. While authorities seek ways to tackle this issue, several domestic enterprises have taken the lead in protecting their brands by rebranding their outlets and improving customer service, with strong product-quality consultations that help customers.

It is easy to recognize this brand-name outlet: All the products have clear labels and safety instructions; staff here wear protective uniforms; and buyers are given receipts and warranties.

However, it is not easy to build outlets with features that stand out from among the thousands of others. Steel companies also have to build trust in the construction industry.

Vietnam does not have established standards for steel products. This is one reason why domestic firms have set their own standards--to protect themselves from fake imported products.