VTV3 commemorates its 27th birthday.

Following a protracted journey alongside the audience, Vietnam Television and Entertainment Programs' production team now faces fresh difficulties and opportunities as well as the problem of how to produce engaging shows for a wide range of viewers while continually seeking out intimacy, sincerity, and appeal for each broadcast program.

The Entertainment Program Production Department's shows, which cater to various audiences and watching preferences and show the broadcaster's interest in the audience in the entertainment industry, are the highlights at VTV3. According to journalist Ta Bich Loan, "The production teams are looking for a genuine, happy, and optimistic atmosphere to meet the needs of the audience."

Who Wants to Be a Millionaire (1996 - 23 years), Good Health and Profit (2004 - 19 years), and Road to Olympia (1996 - 23 years) are just a few of the game programs that have lasted over the past 27 years on the VTV3. (2005 - 18 years). Teams have worked hard to come up with new, fascinating concepts in order to develop programs that evolve with time. To increase competition between contestants, The Road to Olympia changed the rules of the "Warm Up" and "Obstacle" competitions in year 23. Likewise, Who Wants to Be a Millionaire increased the prize money in the final three questions, with the highest level being VND 250 million.

Happy Healthy Useful releases a brand-new version that brings back nostalgic memories for players and welcomes chefs into the kitchen to show them how to make healthy, senior-friendly meals.

Beginning in the middle of March, the second season of the game show 9th Hour+ debuts. In it, syndicate members share their time and talents through activities in a lively and exciting environment. The show will air in the Center and the South after being filmed in the North. Additionally, the second season of the television show 5 Star Hotel attracted a lot of couples who shared romantic getaways and helped disseminate the idea of family unity.

This April, the team invited artists' families to the studio to record: Meritorious artist Dang Duong, Meritorious artist Thanh Lam, model Xuan Lan, director Hoang Nhat Nam, Miss Ngo Phuong Lan, actor Le Phuong, singer Ha Myo...

The production team for the entertainment programs has the chance to discover fresh creative ideas from a team of many talented members as part of the VTV3 channel's birthday celebration. A number of new programs and releases are also being introduced alongside this: Season 2 of the dating program Let's Love Each Other premieres in May; the new culinary competition Delicious Meals promotes cuisine culture through traditional dishes made by people who love cooking and gastronomic culture; Military Region-N° 1 season 2 with a promising and attractive version Challenge; The emergence of student faces representing the younger generation, mastering life, and serving the society is known as the "New Generation Students" (launched in April, aired in August).

The song Dawn of Vietnamese Students (The Wall Band), a feature that remembers the audience's favorite shows, and a thoughtful present made in-studio by guest Le Quoc Sy will all be featured on the Morning Coffee program on March 31, 2023.

Another rendez-vous on VTV3's birthday is the second quarter competition of Road to Olympia in year 23 with the race of 4 climbers: Nguyen Minh Triet (Quoc Hoc Hue specialized High School, Thua Thien Hue), Dang Hoai Bao. Le Quy Don Specialized High School, Binh Dinh); Dang Trung Hieu (Thach That High School, Hanoi) and the contestant with the highest score in second place is Nguyen Tran Khoi Nguyen (Le Quy Don Specialized High School, Khanh Hoa).