Vietnamese Products Week opens in Japan

The annual activity, held by the Ministry of Industry and Trade, People’s Committees of Hanoi and Ho Chi Minh City in cooperation with the Aeon Corporation and scheduled to run through June 26, is part of the project “Promoting Vietnamese enterprises’ direct participation in foreign distribution networks by 2030”, aiming to raise Vietnam’s exports to Aeon trade centres to 1 billion USD in 2025.

Speaking at the event, Deputy Minister of Industry and Trade Do Thang Hai said that over the recent years, Vietnam has been transforming strongly to become a major global production centre with diversified products of competitive prices and increasingly high quality.

With the support of major retail groups in the world such as Aeon, Vietnamese businesses have more opportunities in expanding markets and exporting directly to foreign distribution systems.

Nguyen Huu Dai, CEO of Eco Straws Export Joint Stock Company, said that the Vietnamese Products Week in Japan helps Vietnamese businesses connect with Japanese partners and consumers.

It thus creates more jobs and adds value to Vietnamese agricultural products.

Vietnam's key exports such as agricultural products, processed foods, seafood, textiles, footwear, household appliances, and healthcare products are highlighted at Aeon trade centres during the week. Particularly, Vietnam's fresh seafood and tropical fruits such as lychee, longan, banana, dragon fruit, and fresh coconut are promoted to attract Japanese customers.

In addition, AEON Group also organises activities to promote the image, cultural identity, and tourism of Vietnam such as the performance of Vietnamese traditional dance, musical instruments, food performances, and Vovinam (Vietnamese traditional martial arts).