Vietnamese people's spending on coffee on the rise

In recent years, the prices of drinks at cafes have become more and more expensive, with some even costing up to 6 USD a cup.

Despite this, cafes continue to rise in popularity. So how many times a month do Vietnamese people buy coffee at these shops? And how much do they pay for a cup of coffee? Let's find out in the following story.

As the second largest coffee producer and exporter in the world, Vietnam has huge potential for investment from big coffee brands. With a growth rate of 7.9%, the market is expected to be valued at 495 million USD this year, and 665 million USD by 2027.