Vietnamese designs to be showcased at New York Fashion Week

Held annually in February and September, New York Fashion Week is one of the most anticipated events in the industry, and it attracts hundreds of brands and famous designers from across the world.

Twenty of Son’s latest designs will be showcased at the Nolcha Shows, an award-winning event held during New York Fashion Week, from February 13 to 16. In its ninth year, the Nolcha Shows have become a platform for discovering and promoting cutting-edge fashion designers.

Son expressed his honour to be showcasing his designs at the Nolcha Shows, which gives designers an opportunity to introduce their products during a professional show.

This is the first time Son will be attending New York Fashion Week. He will showcase his most outstanding designs, which are an amalgamation of traditional Vietnamese silk, evening gowns and women’s jackets, designed in a modern style.

Son began his journey in Vietnam’s fashion industry in 1994, and by 2000, he had secured his position in the world of fashion with Son Collection.

To this day, Son Collection remains a well-known brand in the Vietnamese fashion industry, specialising in high-end bridal wear, extravagant cocktails and evening gowns and couture Vietnamese ao dai. Silk, sequins and rhinestones are prominently used in the Son Collection’s designs.