Vietnam to participate in world’s leading fair on consumer goods

The information was released at a press conference for the event in Hanoi on October 17.

Covering an area of 331,000 square metres, the fair will cover three areas of dining, living and giving, featuring the most important aspects of the entire spectrum of consumer goods.

The major commodities will be tableware, kitchenware, household goods and leisure as well as gifts, interior decoration and interior design.

The event is expected to feature the participation of around 4,900 exhibitors from over 90 countries around the world, including 65 from Vietnam. To date, around 70 Vietnamese enterprises have registered for the fair.

Notably, from Ambiente 2020 onwards, a special Hall 6.0 will be added as a dedicated Dining area that concentrates on exhibitors in the HORECA sector (hotels, restaurants and catering).

Speaking at the press briefing, Stephan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH, said: “Ambiente is the central hub of the entire consumer goods industry. Exhibitors from over 90 countries will be acting as trendsetters in and beyond the year 2020”.

“In the future, our visitors will be able to focus even more closely on topics at the interface between hospitality, tableware and interior design”, he added.

A wide variety of other activities will also be held on the sidelines of the fair such as Ambiente Academy with exciting presentations by well-known specialists and industry celebrities, the Ethical Style Guide which will draw attention to manufacturers of sustainable products, and a Talents programme aiming to assist young designers.

At the next year’s fair, Brazil will be the partner country for a special presentation called ‘Focus on Design’, featuring its outstanding products and providing detailed insights into recent design highlights.

The Ambiente 2019 attracted 4,460 exhibitors from 92 countries and welcomed 136,081 visitors from 167 nations. As many as 61 Vietnamese enterprises participated in the event and signed many important contracts, particularly in handicrafts for home and decoration.

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds.