Vietnam - Come and Love: When Foreigners Choose the S-Shaped Land for Their Dreams

The theme “The Place I Call the Future”,  showcases guests who are   living proof of the country’s quiet appeal. Vietnam is  a place that not only welcomes newcomers, but also nurtures long-term aspirations.

Mayu Ino - A Japanese Friend of Vietnamese Farmers

After nearly 30 years in Vietnam, Mayu Ino's journey has become  closely tied to farmers and sustainable agriculture. Through Seed to Table, she and her team have persistently introduced organic farming, environmental education, and livelihood models suited to rural communities. Clean vegetable fields and flocks of ducks and cattle have become symbols of   Vietnamese farmers’  faith in their  ability to thrive independently. For Mayu, Vietnam is more than  a workplace, it's a home. It is where she  devotes herself to a mission and is recognized as a member  of the community.

Mayu Ino - A Japanese woman who has spent nearly 30 years working closely with rural Vietnamese farmers to promote clean and sustainable agriculture.

Greig Craft - Continuing a Miracle of Healing for Children With Disabilities

Greig Craft, an American businessman who came to Vietnam hoping to start a new venture, had his  life changed after meeting Thien Nhan. His affection for the boy kept him here,marking the beginning of  his long humanitarian journey. He   has called  Vietnam  home for more than 35 years.

From a fateful encounter, Mr. Greig Craft has chosen to remain in Vietnam, bringing hope and a chance at renewal to thousands of children with disabilities.

Ronan Collin - Bringing Vietnamese Culture to the World

Ronan Collin,  a young man from France, came to Vietnam at a young age and was captivated by the cultures of ethnic minority communities. He saw something precious and valuable in the handcrafted woven fabrics that might otherwise seem small and ordinary.

Ronan Collin - The French man bringing the brocade textiles of Vietnam’s ethnic minority communities to the world through sustainable fashion.

The creation of N’go Shoes reflects his desire to bridge the gap between  these cultures and the modern world. Shoes designed with French aesthetics yet  bearing an unmistakable Vietnamese identity have introduced  the image of mountain villages to European markets. Ronan has demonstrated that his bond with Vietnam extends beyond creative inspiration  by dedicating a portion of his revenue to building schools in highland areas. His commitment to the people and the future of the land  is enduring.

Will Killen - A Very Everyday Vietnam

Will Killen is a young British artist living in Hoi An who who makes it look easy to   learn  Vietnamese, covering Vietnamese songs, and chatting naturally with locals .

British singer-songwriter and popular TikToker Will Killen performs his self-composed song in Vietnamese for the first time on the stage of the “Vietnam - Come and Love” Gala.

Editor Ngoc Lien explained that “Vietnam - Come and Love continues to center on foreigners who have come to Vietnam, fallen in love, and chosen to stay. However, in 2025, the production team sought to take it a step further by placing the future at the heart of the story”.

Production Supervisor - Editor Ngoc Lien

Conversations are interspersed with  musical performances by   artists and guests, with music serving as the emotional bridge of the show. 

Ultimately, the message of Vietnam - Come and Love 2025 remains simple yet enduring: Vietnam is not only a place to love fora  moment, but also a place where friends from afar choose to invest their future and  dreams, and embark on a long journey of belonging.