Tourism festival explores capital through green travel, digital experiences

In his opening remarks, Deputy Director of the municipal Department of Tourism Nguyen Tran Quang said the sector has maintained strong growth in the early months of 2026 and received recognition in several global travel award categories from Tripadvisor.

He noted that this year, Hanoi aims to welcome more than 35.8 million visitors, including 8.6 million international arrivals, while continuing to improve service quality, develop new products, accelerate digital transformation and smart tourism, and promote green, sustainable development.

The festival is an annual promotional event showcasing the capital as a distinctive, multi-experience destination, not only a land of millennia-old heritage with rich cultural traditions, festivals and cuisine, but also a place of vibrant craft villages, close ties to nature, modern dynamism and strong cultural identity.

The technology space offers modern digital tourism experiences, including VR360 virtual reality applications, artificial intelligence, international online travel platforms and reception robots. The green space presents eco-tourism, rural tourism, resort and outdoor sports products at prominent destinations around the capital such as Ba Vi, Soc Son, My Duc, Dong Mo and the ancient village of Duong Lam.

The essence space celebrates Hanoi’s craft heritage and cuisine, featuring live demonstrations of traditional trades and tastings of local specialities such as lotus tea, Vong village green rice flakes, Hanoi pho, Thanh Tri steamed rice rolls and preserved fruits from Hang Duong street.

A child engages in interactive technology activities at the virtual reality experience zone. (Photo: VNA)