The journey of Vietnamese interprises entering the Japanese market

The goal is to reach 500 million USD by 2020 and 1 billion USD by 2025. Japanese Aeon Corporation officially became a strategic partner of a program called “Developing Direct Participation of Vietnamese Enterprises on Foreign Distribution System up to 2020.” Its aim is to help Vietnamese firms develop new export channels to directly take their products to consumers in foreign countries.

Currently, exporting goods through supermarkets is one of the most effective channels. That's why the demand for quality, design, and safety for Vietnamese goods is not only a challenge but also a test for Vietnamese enterprises when it comes to participating in the global supply chain.