“Sharing prosperity with PRIME” aims to support livelihood recovery after the pandemic

Continuing its journey to join hands with community to overcome COVID-19, “Sharing Prosperity with PRIME” aims to support affected households and localities across the country to recover livelihood through meaningful initiatives from now until the end of the year, as the country is moving toward a new normal era after being hit by the escalating pandemic.

“Sharing Prosperity with PRIME” is the flagship Corporate Social Responsibility (CSR) campaign initiated by PRIME Group to support different communities in the fight against COVID-19. Started since early this year, the program has contributed 500 million VND to the pandemic prevention of Vinh Phuc Province and 100 million VND to Quang Nam province; given out hundreds of large-size umbrellas to support frontliners, hospitals, schools, and small businesses in many locations; as well as donated thousands of tile square meters to disadvantaged families in partnership with the Red Cross Organization.

PRIME has played an active role in the COVID-19 fighting of Vinh Phuc province and Quang Nam province

The latest COVID-19 development has caused tremendous impacts on the national economy, especially the working households in the big cities. According to the latest report of the General Statistic Office, there are 12.8 million people above 15 years-old seriously being affected by COVID-19, including reasons such as job loss, working hour reduction, income decrease and so on .

“In the face of this escalating situation, PRIME Group will focus our effort on the COVID-19 affected households, by providing them financial and other practical supports to recover livelihood after the hit of the prolonged lockdown.”, Mr. Chaiyaporn Supanya – Human Resource and External Affairs Director of PRIME Group.

Accordingly, from now until the end of the year, the “Sharing Prosperity with PRIME” program will emphasize on the 02 schemes. The first aims to provide capitals and training support for affected families in Ho Chi Minh to start or restart their small businesses; therefore, they could soon recover the income and even offer more jobs to people around. The second scheme is targeted to donate tiles and support disadvantage households to build or renovate their home, to welcome a new prosperous beginning ahead.

Dream Come True Program by PRIME has supported many families to start their small businesses, and will continue to bring encouragement to the families in Ho Chi Minh City.

Besides, to support the tourism industry recovery, PRIME will also donate benches for touristic locations as well as continue to provide umbrellas for the outdoor workforces.

“PRIME is delighted to be able to contribute to the communities in many different ways through our flagship CSR campaign. We also call for communities and partners to join hands with us in this meaningful journey, to share prosperity and together look forward to a bright future ahead”, Mr. Chaiyaporn Supanya added.

In order to join hands with PRIME, please check out PRIME Group Fanpage and participate in the 02 Challenges:

● “1,000 minutes for community” : From 30/9 to 22/10, share a 01-minute video of your fitness exercise and hashtag #PRIME #sechiathinhvuong #1000phut to donate 100,000 VND to help the affected households to start their businesses and recover livelihood.

● “Sharing the house of hope”: From 1/11 to 26/11, share 01 picture of your home and hashtag #PRIME #sechiathinhvuong to donate 1m2 tile to help affected families to build or renovate their home to welcome the new beginning.

PRIME Group keeps gearing toward sustainable development and assumes responsibility to the community. The company’s outstanding programs include Tile Donation in Partnership with the Red Cross Organization, donating thousands of square meters tile to 250 families since 2011, Dreams Come True helping disadvantaged families to start businesses since 2018, and many other recognizable initiatives.