RoK festival goes vibrant in Vietnam

A kaleidoscope of fascinating activities were held at the Korea Travel Festa 2024 by the Korea Tourism Organisation (KTO) at K-Town, Ocean City in the capital city of Hanoi on May 25-26 to popularise the East Asian country’s tourism among Vietnamese tourists.

The event, which featured over 40 booths of Vietnamese and Korean firms, brought interesting experience to visitors such as Hanbok dress-up, traditional Tuho game and picture colouring. Besides, substantial discounts were offered for Korea tours at the event, including K-drama, cycling, cruise and Carnival tours.

The multi-media booth was the highlight of the event, giving visitors an opportunity to indulge themselves in a colourful Korean space through the use of presentation technologies. Meanwhile, the K-drama booth took them to the scenes of renowned Korean films, and the K-pop booth was a world of Kpop music and dance.

Furthermore, the festival went even more vibrant with stellar performances staged by famous V-pop and K-pop artists.

On May 24, the Korea Tourism Night 2024 was held as part of the festival, aiming at introducing Korean tourism offerings, and promoting linkages between Vietnamese and Korean travel firms to develop new products.

Last year, the Republic of Korea (RoK) welcomed 420,000 tourist arrivals from Vietnam while 3.6 million Koreans spent their holidays in Vietnam. Currently, the RoK is the top source of international visitors of Vietnam, and the latter is the fifth largest of the Korean side.

During January – April, over 167,000 Vietnamese visitors made their trips to the RoK, up 32.6% from the same time last year, marking the highest figure in Southeast Asia.