Hội An ancient town in Quảng Nam has culture and craft village tourism, and Phong Nha Kẻ Bàng national park in Quảng Bình attracts visitors to cave tours. In 2017, Quảng Bình welcomed 3.3 million tourist arrivals, a 70% rise year on year, while Hội An in Quảng Nam attracted 3.2 million tourists of which 1.8 million were foreigners.
The conference is expected to raise the brand value of the tourism of the two localities in order to build the Quảng Bình, Thừa Thiên Huế, Đà Nẵng, Quảng Nam tourism zone.