Ninh Binh builds lasting visitor appeal

The recognition could further raise Ninh Bình’s profile on the global tourism map, opening up new opportunities for promotion and investment. It could also help the province reach more visitors from international markets.

Ninh Bình’s strong tourism growth, rich potential and commitment to sustainable development are among the reasons it has been highly rated by the World Travel Awards. In the first seven months of this year, the province welcomed nearly 19 million visitors, up almost 24% year on year. Ninh Binh’s appeal lies not only in its growth, but also in how it promotes local cultural spaces to create distinctive travel experiences.

Nguyen Van Hop, Visitor from Hanoi said: I came to Ninh Bình last year and could see how much the province has developed. That is a very positive direction. I think more people should come to Ninh Binh.

Dao Phuong Anh, Visitor from Hai Phong City said: Ninh Bình is not only about beautiful landscapes or good food. What also stands out is its people, along with the well-organised and thoughtful planning of its tourism spaces.

Ninh Binh’s unique landscapes, cultural values and natural heritage are attracting attention for the province on international media and travel platforms. Its frequent appearance in prestigious publications and rankings has inspired more foreign visitors to discover and experience the destination.

"These international recognitions are an opportunity for Ninh Binh to further promote its tourism brand and share its outstanding values with both domestic and international visitors. They also serve as motivation for the province to continue improving and developing its tourism sector", Nguyen Cao Tan, Deputy Director, Ninh Binh Department of Tourism.

With its proven strengths, Ninh Binh now has an opportunity to elevate its destination brand by preserving heritage, promoting local identity, renewing tourism products and improving visitor experiences.

When each journey to Ninh Binh leaves a lasting impression, the province will have even more reasons for visitors to return.