Mondelez Kinh Đô unveils meaningful gift collection for Tet 2026

For many Vietnamese families, "Thấy Kinh Đô là thấy Tết – "See Kinh Do, See Tet" has become a familiar signal that a new year is approaching. More than a festive treat, Kinh Đô products represent reunion, cherished memories, the spirit of sharing, and cultural values nurtured across generations. Entering Tet 2026, Mondelez Kinh Do continues this legacy with the official launch of the Kinh Đô Lộc Hamper 2026 Collection, elevating the art of gifting and connection at the start of the new year.

A gift portfolio designed for diverse gifting needs

This year, Mondelez Kinh Do introduces an extensive Tet gift portfolio comprising more than 30 products, thoughtfully curated for a wide range of purposes, from formal corporate gifting and offerings to ancestors, to family enjoyment at home. Each product carries its own story and message, reflecting different wishes and sentiments for the new year.

Inspired by "Lộc", a symbol of luck, abundance, and auspicious beginnings, the Kinh Đô Lộc Hamper 2026 collection is crafted as a meaningful new year blessing for families, partners, and valued relationships.

Mondelez Kinh Do continues this legacy with the official launch of the Kinh Đô Lộc Hamper 2026 Collection, elevating the art of gifting and connection at the start of the new year.

Highlights of the Kinh Đô Lộc Hamper 2026 Collection include:

Lộc Thịnh Vượng: Conveying wishes of peace and prosperity, this set features familiar favorites alongside highlights such as LU Choco Lava biscuits and Solite Mango sponge cake, an exclusive new flavor for Tet 2026.

Lộc Vinh Hoa: A premium edition with a sturdy structure, elegant green tones, and a convenient handle, distributed exclusively via e-commerce channels to meet evolving digital shopping trends.

Lộc Phú Quý – Red version and Gold version: Traditional Tet-inspired options, ideal for gifting families and business partners.

The Kinh Đô Lộc Hamper 2026 are upgraded with premium materials and sophisticated printing effects, showcasing iconic red and gold hues paired with familiar Tet symbols such as apricot and peach blossoms, swallows, and phoenixes, creating an overall look that is both festive and refined.

Inside each hamper is a curated selection of brands that have become household names for Vietnamese consumers, from beloved local brands such as Kinh Đô, Cosy, Solite, AFC, to leading global brands including LU, Oreo, Ritz, Slide, and Cadbury Dairy Milk. This harmonious blend of international and local brand strengths has long defined Kinh Đô’s distinctive position and enduring consumer trust. All Tet products from Mondelez Kinh Do are manufactured in accordance with Mondelēz International’s global quality standards, under stringent control processes to ensure the highest levels of safety and quality.

"Thấy Kinh Đô là thấy Tết" – Continuing the spirit of togetherness

At Mondelez Kinh Do, love for consumers and its brands remains the guiding principle behind every initiative. Across generations, Kinh Đô has become part of cherished family memories, closely associated with moments of togetherness and the cultural values of Vietnamese households. This enduring trust continues to inspire Mondelez Kinh Do to invest in quality, innovate its offerings, and enhance consumer experiences. The Kinh Đô Lộc Hamper 2026 collection is a continuation of that commitment, bringing together brand heritage, creativity, and dedication so that every gift exchanged carries heartfelt meaning and helps create lasting reunion memories for Vietnamese families.

All Tet products from Mondelez Kinh Do are manufactured in accordance with Mondelēz International’s global quality standards, under stringent control processes to ensure the highest levels of safety and quality

Alongside the launch of the 2026 Tet hamper collection, Mondelez Kinh Do officially rolls out its communication campaign under the familiar message "Thấy Kinh Đô là thấy Tết", reaffirming the brand’s role as an indispensable symbol of reunion for Vietnamese people. Whether in bustling cities or hometowns, as long as there is connection, shared moments, and the familiar presence of Kinh Đô, the warmth of Tet is always present.

To amplify this message nationwide, the campaign is deployed across integrated media platforms and a nationwide distribution network, spanning hundreds of thousands of points of sale, from traditional trade, supermarkets, and convenience stores to official brand stores on Shopee, Lazada, and TikTok Shop. At the same time, Mondelez Kinh Do continues to maintain accessible pricing across all segments, complemented by promotional programs to help consumers easily choose the right products during the Tet shopping season.

Mondelez Kinh Do remains committed to invest in product quality while rolling out attractive promotional programs to deliver the best possible shopping experience throughout the Tet season.

The spirit of togetherness is further extended through meaningful community initiatives. This year, Mondelez Kinh Do continues its partnership with Saigon Co.op to implement the "Chuyến Xe Hạnh Phúc" (The Happy Journey Home) program, providing gifts and free transportation for 900 underprivileged workers to return home from Ho Chi Minh City on 20 zero-fare buses. More than just a journey home for Tet, each trip carries messages of care, sharing, and hope as spring arrives.

With its strong nationwide presence, attractive promotions, and impactful community engagement, Mondelez Kinh Do aspires to help every consumer find the perfect Tet gift, one that captures the essence of the season, conveys heartfelt wishes, and welcomes a bright, peaceful, and prosperous Tet 2026 together.