Larue joins Da Nang Food Tour Festival 2026 to celebrate the city’s culinary identity

The partnership was announced during a ceremony attended by leaders from the Da Nang People’s Committee, representatives of the Department of Culture, Sports and Tourism, business leaders, and members of the media. As part of the collaboration, Larue and the Department signed a Memorandum of Understanding under the theme "Larue – Proudly Embodying the Taste of Da Nang’s Culinary Culture."

The Da Nang Food Tour Festival is one of the city’s major tourism initiatives aimed at promoting local cuisine as a cultural and tourism asset. The 2026 edition, themed "The Quintessence of Quang Cuisine," will spotlight culinary experiences, cultural activities, and lifestyle events designed to enhance Da Nang’s appeal as a destination for both domestic and international visitors.

For the first time, Larue will participate in the festival with a dedicated beer experience space and a Beer Fest Night at East Sea Park. Visitors will be able to pair Larue beer with some of Da Nang’s signature dishes while discovering the brand’s more than 100-year journey in Central Vietnam.

Speaking at the announcement ceremony, Ms. Nguyen Thi Anh Thi, Deputy Chairwoman of the Da Nang People’s Committee, said the festival plays an important role in honoring local culinary values while strengthening the city’s tourism industry. She also praised the involvement of Heineken Vietnam and Larue in creating new cultural experiences for visitors and contributing to local economic development.

According to Heineken Vietnam, the company continues to expand its investments and long-term partnership with Da Nang as the city strengthens its position as a growing tourism, economic, and cultural hub in Vietnam.

Mr. James Crampton, Corporate Affairs Director of Heineken Vietnam, described the festival as more than just a tourism event.

"For Larue, cuisine is not only about flavor. It is about culture, people, and the spirit of connection," he said. "Through this festival, we hope to create meaningful experiences where food and togetherness help spread the pride and identity of Da Nang and Central Vietnam."

Organizers expect the Da Nang Food Tour Festival to gradually evolve into an annual signature event, helping position the city as one of the region’s leading culinary destinations.