Japanese brand launches marketing push in Vietnam

Japanese sports brand Mizuno has just gotten on the band wagon having this month announced a marketing push with the signing of football player Nghiem Xuan Tu, volleyball player Nguyen Linh Chi and futsal player Tran Van Vu as brand ambassadors.
Earlier in February, Mizuno signed a US$50,000 contract with Vietnam top badminton player, Nguyen Tien Minh, to work as its brand ambassador.
Boston Consulting Group says Vietnam is Southeast Asia's fastest-growing middle class. According to BCG the "middle and affluent class" earning US$714 a month or more in Vietnam will double to 33 million people, about a third of the population, between 2014 and 2020.
With forecasts like this, Vietnam can expect to see more brand ambassadors of Japanese and other international brands in the near future.