Gold shops brace for God of Wealth Day crowds

Jewellery companies have stocked up on various gold items like traditional figurines of the God of Wealth inscribed with the words Phuc (Happiness), Loc (Prosperity), Tai (Wealth), and Tho (Longevity), the 12 zodiac animals and lucky charm bracelets made of 24k and 18k gold.

Since it is the Year of the Tiger, the animal also widely features on gold products.

Phu Nhuan Jewelry Joint Stock Company has launched Kim Dan Dai Cat figurines (large size) made of 24k gold-plated alloy inlaid with rubies, Kim Dan Thinh Vuong figurines (small) made of 24k gold and rubies and weighing half a tael and Kim Dan Sum Vay made of 24k gold-plated alloy with cubic zirconia stones, available for the first time in Vietnam. PNJ has also launched a limited edition set of six gold pieces, Xuan An Khang, charm bracelets with the word ‘Lucky’ inscribed, and gold pieces weighing 0.05-0.1 tael in designs inspired by the symbols of coin, carnations, apricot flowers, swallows, and others.

DOJI has stockpiled 380,000 gold items for its 2022 Gold Festival that runs from February 8 to 10, an increase of 15 per cent from last year, with the main products including 24k items in blister packs weighing 0.1, 0.2 or 0.5 tael and gold coins inscribed with images of the god Caishen.

SJC has a gold series a lucky gold series this year, including figurines of tigers made of 24k gold in 1 tael and 0.1 tael, and a 0.1 tael 24k bullion inscribed with images of tigers and images of the God of Wealth, Maitreya and others.

Others like Sacombank Jewelry Company and Phu Quy Gold, and major gold shops across the country too have stoked up.

Gold and jewellery shops said they plan to open earlier and close later than usual to cope with the rush.