Exhibition week helps Vietnamese goods penetrate into AEON supermarkets

The six-day event, jointly held by AEON Vietnam Company Limited (AEON Vietnam) and Ho Chi Minh City Investment and Trade Promotion Center (ITPC). Within the framework of the series of events, the Exhibition Week lasts from October 5, 2023 to October 9, 2023, and at the same time take place the Business Matching for suppliers with aim to supply goods to the AEON General Merchandising Store & Supermarket on October 9.

Launched in 2017, this is the 5th year AEON Vietnam has coordinated with ITPC Ho Chi Minh City to organize "Vietnamese Business Products Exhibition Week" and the Business Matching for suppliers with aim to supply goods to the AEON General Merchandising Store & Supermarket.

The events are to support small and medium-sized suppliers in introducing and promoting products to AEON customers, creating conditions for Vietnamese businesses to connect and strongly participate with distributors, building relationships between retailers and manufacturers and suppliers through coordinated activities with state agencies, thereby contributing to promoting the consumption of Vietnamese goods through AEON's distribution system in Viet Nam.

At the same time, this is also an opportunity for AEON Vietnam to provide information and instructions to improve product quality and production capacity of suppliers, contributing to improving the competitiveness of suppliers and actively contributing to Vietnam's economic development.

Mr. Tran Phu Lu - Director of ITPC spoke at the Opening Ceremony

Speaking at the event, Mr. Tran Phu Lu, Director of ITPC said: "This is a series of annual trade promotion activities to create opportunities to promote cooperation between AEON Group - one of the largest retailer groups in the world with Vietnamese enterprises that produce products that meet quality standards, ensure food safety and hygiene, and have reputable brands. During the 5-day exhibition, we expects businesses participating in the exhibition to take advantage of the opportunity to introduce new products with high quality, superior usability and special prices to meet the shopping needs of consumers.”

Mr. Takeuchi Takashi - Back Office Executive Director, AEON Vietnam

Representative of AEON Vietnam, Mr. Takeuchi Takashi, Back Office Executive Director, AEON Vietnam shared: "Vietnam is identified as a key market in the investment and development strategy of AEON Group, second only to Japan. AEON Group in Japan and Vietnam has continuously promoted Vietnamese products not only to the domestic consumer market but also to the Japanese and international markets. Over the past years, Ho Chi Minh City Trade & Investment Promotion Center has been a very important and long-term partner of AEON, playing the role of connecting domestic businesses with foreign invested businesses in promoting Trade and Investment through many unique programs.”

Delegates cut the ribbon to open the Vietnamese Business Products Exhibition Week at AEON

“Vietnamese Business Products Exhibition Week” attracted more than 210 businesses to, of which 34 businesses met the evaluation criteria and were selected to display and introduce products in fields such as packaged and processed foods such as tea, coffee, spices, confectionery, dried agricultural products; healthy products; Agricultural products include: rice, vegetables, tubers, berries, fruit, with priority given to Organic products...