Energizing the youth, building healthier communities

This recognition reflects not only the campaigns’ wide digital reach but also their profound impact on the community, especially young people and people with disabilities across Vietnam.

The ranking was compiled based on social media engagement data from July to December 2024. Eligible campaigns had to meet rigorous criteria: implementing at least three different digital engagement formats (e.g., music videos, mini-games, KOL/celebrity partnerships, press releases), applying CSR-themed hashtags, and conveying meaningful, positive messages to society.

Among hundreds of entries, Light of Vietnam Perseverance and Community Sport Yard stood out for their compelling storytelling, human-centered messages, wide community reach, and well-orchestrated communications strategies.

"Light of Vietnam Perseverance" – Honoring the Resilience and Spirit of Youth with Disabilities

Jointly organized by the Vietnam Youth Federation Central Committee and TCP Vietnam, Light of Vietnam Perseverance is an annual initiative that honors young people with disabilities who have risen above adversity and become beacons of hope and inspiration in their communities.

In 2024, 38 individuals were recognized for their unwavering determination and active contributions to society.

Through video stories, media articles, and heartfelt community messages, the program spread values of empathy, perseverance, and belief in the human spirit. 

"Community Sport Yard" – Energizing the Youth, Building Healthier Communities

Launched in September 2024 in collaboration with the Vietnam Youth Federation and the National Volunteer Center, the Community Sport Yard project aims to inspire an active lifestyle among young people while fostering solidarity and positive habits through sports.

Each "Sport Yard" is at least 1,000 square meters in size, equipped with multi-functional facilities such as soccer, volleyball, and badminton courts, pickleball areas, and modern outdoor fitness equipment. By the end of 2024, nine community sports spaces had been established across Ho Chi Minh City, Can Tho, Da Nang, Binh Duong, Thanh Hoa, Bac Ninh, Dong Nai, Bac Giang, and Nghe An – offering safe, accessible, and inclusive venues for thousands of youth and local residents.

These Sport Yards are more than just physical spaces – they have become gathering grounds for connection, vitality, and community pride, where young people find motivation, friendship, and a renewed love for movement and life.

The "Community Sport Yard" in Dong Nai.

The inclusion of these two TCP Vietnam programs in the Top 10 Most Influential CSR Campaigns underscores the company’s deep-rooted belief in the power of purposeful action. These campaigns not only improve lives but also sow seeds of hope, confidence, and resilience in the hearts of young Vietnamese – especially those facing adversity.