E-commerce promoting post-pandemic economic recovery: Experts

by VNA11 May 2022 Last updated at 15:53 PM

E-commerce promoting post-pandemic economic recovery: Experts
Illustrative image (Source: businessinsider) - The Vietnam Online Business Forum (VOBF) 2022 was held by the Vietnam E-Commerce Association (VECOM) in Ho Chi Minh City on May 10, focusing discussions on e-commerce’s role in promoting post-pandemic economic development.

VECOM Chairman Nguyen Ngoc Dung said that along with looking into signs of global recovery, the resumption of global connections, motivation and future technology of e-commerce, participants provided information on new and outstanding technological solutions and trends, market potential, and new populations and regulations.

The impact of the COVID-19 pandemic has fueled the growth of e-commerce in many countries, including Vietnam, said Dung, adding that in the first quarter of 2022, Vietnam saw good signs of GDP growth, which is expected to continue in the time to come.

Meanwhile, Nguyen Tan Vuong, Director of Retail Measurement Services at Nielsen Vietnam, said that decisive factors promoting online shopping is good price, promotion and delivery time. Alongside, comments from users and the prestige of the trademark also among the factors affecting consumers’ shopping decision, he added.

He advised e-commerce platforms to thoroughly understand customers’ demands and trends and held that omni-channel shopping will still dominate the retail market and businesses need to continue to improve their competitiveness to optimise the customer's shopping journey to ensure convenience, selectivity and interaction.