Audiences Experience Interactive Television with ‘Who Wants to Be a Millionaire?​’

At the “80 Years of Independence - Freedom – Happiness” exhibition, hundreds of visitors to the VTV booth were able to join the program “Who Wants to Be a Millionaire ON Live TV”, broadcast via ON Live TV and powered by interactive technology. Audiences took part in the game show live, engaging directly with the “wise trio” advisory team of commentator Quang Huy, journalist Truong Anh Ngoc, and Super Brain champion Ha Viet Hoang. The enthusiastic public response highlighted the immense potential of this innovative technology  developed by VTVcab  and paved the way for its   promising future  in Vietnamese television.

Hundreds of audience members focus their attention on the “Who Wants to Be a Millionaire?” ON Live TV” segment.

Unlike traditional television viewing, where audiences simply sit and watch, interactive technology enables each viewer to actively participate in the program   through smart devices. By just downloading the app and accessing the live broadcast, players can answer questions and compete as if they were sitting in the “hot seat.”

A standout feature of interactive television is the application of gamification, transforming broadcast content into an engaging game that encourages active audience participation. As a result, television programs are no longer  just   channels of for delivering information, but dynamic spaces for connecting  and  interacting with the audience.

The integration of interactive technology into the OTT platform enhances the viewing experience for audiences.

The integration of interactive technology into OTT platforms significantly enhances the viewing experience, turning television into a two-way space where audiences not only consume content but also become central participants. “Who Wants to Be a Millionaire ON Live TV”  is a new milestone for ON Live TV, reinforcing the power of community connection by enabling hundreds or even thousands of people to play, interact, and engage in real time.

Viewers are enthusiastic about experiencing interactive television technology with ON Live TV.

ON Live TV's presence   and and its adoption of  interactive television technology demonstrate not only the innovation and creativity of the national broadcaster but also offer the public a chance to experience the most advanced achievements in broadcasting. This serves  as proof of VTVcab’s pioneering role in shaping the digital future of television in Vietnam.