AEON Vietnam introduced the small and medium supermarket AEON MaxValu format in Hanoi in 2020. Strategically located within residential communities, AEON MaxValu was developed to meet consumers' everyday shopping needs.
Today, the network has grown to approximately 30 AEON MaxValu supermarkets across Northern Vietnam, earning strong customer recognition, particularly in urban areas where convenient, efficient and reliable shopping experiences are increasingly valued.
AEON MaxValu Dream Home - AEON Vietnam's first small and medium supermarkets in Ho Chi Minh City
Building on this momentum, AEON Vietnam is bringing the small and medium supermarket AEON MaxValu format to Ho Chi Minh City, Vietnam's most dynamic economic hub and most populous city.
By bringing AEON MaxValu closer to residents in this region, AEON Vietnam makes it easier and faster for customers to shop for daily essentials right where they live, with a diverse product range, AEON's trusted quality standards, and competitive pricing with a particular focus on fresh food safety.
This expansion is also part of AEON Vietnam's multi-format retail development strategy, which spans shopping malls, general merchandise stores, supermarkets, and small-format stores to better serve customers' increasingly diverse needs. Through this approach, AEON aims to offer more modern, convenient, and safe shopping options — especially suited to young families and urban consumers.
AEON MaxValu offers a diverse product assortment that meets AEON's quality standards, all at competitive prices.
Located within the Dream Home Resident Apartment Complex (An Hoi Tay Ward, Ho Chi Minh City) and spanning approximately 400 sqm of retail floor space, AEON MaxValu Dream Home officially opened on July 16, 2026.
Designed in line with Japanese standards, the store features modern facilities and a bright, spacious and clean shopping environment, delivering a comfortable and convenient shopping experience for customers. Its well-organised layout, complemented by intuitive in-store signage, enables shoppers to easily navigate essential product categories and quickly find the items they need.
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